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Branding a New Investor Era

Partnering with the innovative Indian investment firm Sorin, Kinsman Design created the brand and website to reflect its distinctive approach. The key challenge was to establish Sorin as a groundbreaking venture capital entity.

We needed to highlight them as more than just traditional company supporters. Sorin's generous philosophy, when deeply analysed, emerged as revolutionary in defining the investor-founder dynamic. Our mission was to convey this through a captivating mix of narrative, visuals, and user experience, appealing to entrepreneurs seeking transformative change. The unique design language and vibrant colours emphasise Sorin's uniqueness in the investment sector.

We created a distinctive brand voice for Sorin that is clear, concise, approachable, and friendly.

Recognising that investment can be daunting for some and unexciting for others, we developed a tone that is welcoming and friendly. By focusing on personalised journey planning, we positioned Sorin as a forward-thinking brand that enriches the entrepreneurial journey.

Breathing life into the visuals

From the logo to the typography, our objective was to design a friendly and modern look that appeals to both founders and investors.

The dynamic design reflects the entrepreneurial spirit that inspires it, ensuring smooth application across products and communication channels.

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