“BaseAI developed the research, strategy, brand identity and marketing activation for Walmart’s new brand of shopping malls in China. The project was very successful and achieved our objectives.

It is a first-of-a-kind template for how we’ll roll out The Mall brand across tier three and four cities across China. We are very happy with the process and the results and continue to work with Kinsman Design.”

"I have had the good fortune to partner with Matthew and the team at BaseAI on several projects over the years and have always come away impressed and satisfied with the work produced. Matthew is as good as they come: visionary, sensible, brave, empathetic, with a keen marketing and business mind.

His team are tough, highly-skilled with a keen attention to detail and client satisfaction. They are always looking to deliver more than what the brief states and achieve that special 'Wow' factor that is truly priceless and unique."

“We have been very happy with the brand strategy and activation of the Tencel, Veocel and Lenzing Industrial brands undertaken by BaseAI.

It was a very large-scale and challenging project. Since the launch, the repositioned brands have been favourably received by the market.”

"BaseAI undertook the brand repositioning and refreshment for CITIC Capital and one of its major subsidiaries – two very important projects for our group that focus on building a stronger global image.

BaseAI led our team through a range of strategic recommendations and designs that we refined together through a highly collaborative approach.

The new design helps clarify the brand difference and leadership position of CITIC Capital and its subsidiary.

We really appreciate their dedication to quality on these projects and meeting our needs."

"We’ve worked with BaseAI for several years on digital, packaging and in-store activations for many of the brands within Bacardi’s portfolio.

Our work together is quite varied and covers a range of marketing channels and languages. We have found them to be very dependable and trustworthy, with an excellent multi-disciplinary design team able to meet requirements in a short time.

We really value their professionalism and ability to keep updated and knowledgeable of new and emerging marketing channels.”

“BaseAI has worked with OCRA Worldwide for over ten years and is a long-term, trusted brand partner that knows our brand and our business as well.

They have advised our firm on a range of strategy and design projects for different offices within our group.”

"BaseAI’s branding and activation expertise has allowed us to reach deeper into our key markets and implement new strategies to drive engagement. They were able to get into the mindset of both our B2B and B2C customer groups and produce work that speaks their language.

We highly value their excellent communication, responsiveness to feedback, and their focus on our project. Their team has been wonderful and collaborative – taking loads off our in-house team and I am very excited for what we can continue to do together with them."

"La Maison du Chocolat has worked with BaseAI for over four years now on packaging design. They skillfully and meticulously create new innovative designs without changing our brand DNA."

“BaseAI helped us define the NUSTAR brand, and it's different market personas which later on created the online customer experience appropriate to each.

I feel a sense of pride in what we achieved working together for the website launch. Great teamwork. Great job.”

“You did a great job and the Speeki team really enjoyed working with your team.”

“We consider BaseAI to be our business partners for our Manuka honey branding project. They really went above and beyond for us with high-quality strategic thinking and creative design.

When we were starting off we interviewed several agencies, and BaseAI’s passion and experience in FMCG branding stood out. They took the lead on research and insights and helped us to capture several market opportunities through the brand value proposition.

Thanks to Kinsman Design, our brand stands out in the Manuka Honey market and our market share is growing.”

“BaseAI was our strategy and design partner for the brand repositioning of Royale International – a large-scale project for our group.

Our brand had grown rapidly in several different areas, and we needed a new brand strategy and value proposition that could unify all our products and services.

They elegantly captured not only our business edge and differentiation but our whole work ethic in our new brand strategy summation, 'Make it Happen'.”

“We initially approached BaseAI to conduct a brand refreshment exercise for our school, remaining open minded about what improvements could be made.

They have helped us modernize our brand in a way that moves the school, students and educators forward and yet maintain the beloved heritage of the brand.

Working with their team has been an energizing and empowering experience.”

“The team showed a deep understanding of Bemis’s niche position within the textile industry and the solutions we offer.

They helped us transform from a B2B-focused brand to a more consumer-focused B2C brand.

The APAC-focused brand activations developed together have helped us to increase our market share in Asia.”

“BaseAI has been our branding agency for over ten years and has created several of our F&B concepts. They are sharply focused on our business needs and understand the continually evolving consumer preferences in our industry.

They always give us the time needed to perfect our brand concept and then carefully consider how to express it in a range of in-store and digital channels. Our Hungry Korean brand continues to receive compliments a decade later.”

“BaseAI absolutely understands Fai Po’s leading position within the jewellery industry. They are a key branding and activation partner for us and consistently create exciting online experiences that reflect the core of our brand.

We first started working together on the refreshment of our website which is a large and complex task that helps us to move from a B2B to a B2Me platform.

They were able to think strategically and creatively about our brand and business and help us to work more efficiently. We are now in our second project focused on multi-channel brand activation and we are excited about the results.”

“Kinsman Design has been our branding and marketing consultant for several projects within our group covering both B2B and B2C industries.

They were responsible for the whole development from brand strategy through to bringing the brands to market. Excellent work.”

“We approached BaseAI after seeing their work for TENCEL™ – because we needed to find a creative agency for our new athleisure concept that understood the functional and sustainable aspects of our brand.

Working together we created a brand that has been very well received by the market. Great work”

“Our project was challenging due to the technical nature, but Kinsman Design really came through for us – developing our brand and website.”

"BaseAI delivered on a varied range of projects for us, from packaging to restaurant design, as well as offering valuable insight into our overall brand positioning and development.

The team were highly motivated, responsive and energetic and delivered fully on every brief we gave them. Our experience has been a very positive one extending over a number of years."

“Prezlock is a disrupter in the lock industry – with a fingerprint key and a customisable funky design, it was designed to appeal to style-conscious teens to 30s for students, gym and luggage.

We partnered with BaseAI to help us to define the brand strategy, identity, eCommerce and activation plan. We had a great collaboration over almost a year, and as we were breaking new ground with the product the business model and positioning needed many rapid adjustments and calibrations until we found the sweet spot with the target customer group."

"We’ve worked with BaseAI for a long time – over 15 years, and they have helped us design many interesting products.

We are one of the leaders in the adult toy industry – which is an industry that requires constant innovation to keep ahead, and BaseAI has designed close to 10 product brands and over 500 packaging designs for us. They understand our business and have a good eye for changing consumer trends that have helped us to keep on the forefront."

"BaseAI has created remarkable work for The Whitney building that helped us define not just this individual building but the new direction in which we are heading as a group."

"beingAI is a company that develops AI-powered agents and experiences. BaseAI has been supporting our company with product ideation and designing user interface and digital product workflows.

We appreciate their innovative thinking, professionalism, and commitment to delivering projects on schedule. They demonstrate a deep understanding of user experience and contemporary, high-quality design principles. Also, their ability to quickly and fully grasp our company's vision and business objectives enabled us to foster a productive partnership."